Sales in Belgium

The stores in Belgium conduct mega sales twice a year, in July and January. An Antwerp newspaper wrote an article this week about the upcoming sales. This is the picture that the paper published which corresponded to the article. As you can see, two Jewish women are walking past a store which boasts prices in the storefront window of 50 and 70% savings. I thought that there was a subliminal message being portrayed in the photograph, but my husband felt that the picture selected was a random one.
What is your take?
http://www.gva.be/she/shopping/aid843408/zullen-de-solden-dit-jaar-spectaculair-zijn.aspx